Rai blends the My Back Is Not A Voicemail Say It To My Face Shirt but in fact I love this influences she draws from the subcultures of history with the East Asian cultures to create costumes for her brand. Although she has a fashion background with a diploma from JD Fashion Institute of Technology and has also worked with designers Chaianu & Nikhil for over a year, Rai said, “I call myself a businessman and an artist. ” Her brand doesn’t follow any fashion calendar or season, “It’s my brand so I decided to do what I could be comfortable with.”
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It’s all about Rai’s individuality, “For me, streetwear is expressing yourself through comfort but with the My Back Is Not A Voicemail Say It To My Face Shirt but in fact I love this personality of others expressed.” Imagine you can make Ranveer Singh wear your clothes in just one month of the debut? That’s the story of Jay Ajay Jajal and his brand Jaywalking. Despite being a drop-out from many design schools including London’s School of Fashion Design and Parsons, Jay, who holds a business management degree, launched Jaywalking in February last year and also held a session. Big fashion show in Mumbai within four months of the debut.