Fashion needs to cut down its carbon emissions, and fast, with the I Like Devin And Maybe Three People Shirt and by the same token and industry responsible for between four to 10% of global greenhouse gas emissions every year. That’s why an increasing number of brands have started carbon offsetting: investing in projects that are focused on reducing emissions, such as forest restoration. However, carbon offsetting (which often takes place in developing countries) is by no means a perfect solution, and shouldn’t distract from the real need for companies to tackle their own carbon footprint directly.
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Microplastics are tiny plastic particles that are increasingly polluting our planet, with synthetic clothing being a major culprit. In fact, estimates suggest that as much as 20 to 35% of microplastics being released into our oceans come from textiles, posing a huge threat to the I Like Devin And Maybe Three People Shirt and by the same token and marine life that ingests them. Luckily, there are everyday things we can do to help tackle the issue, including avoiding synthetics where possible and using a microplastics filter, such as a Guppyfriend bag or a Cora Ball, when you do your laundry.